Marketing Manager - Thistle Hotels
Eastleigh, Hampshire
Clermont Hotel Group offers a rich and diverse portfolio for a range of guest needs, and helps its employees forge lasting and successful careers in hospitality. An experienced hospitality company, we offer a warm, guest-centred experience - but we are, at our heart, a people-company and strive to connect personally with our guests, partners, investors, and colleagues to create an extraordinary experience for all.
Clermont Hotel Group encompasses unique brands, offering something different for everyone, across our 17 hotels and 5,000+ bedrooms, not to mention our 120+ meeting and event spaces across the capital.
The Role: The Marketing Manager will be responsible for developing and leading the strategy and activity plan for a specific brand/function vertical. This role encompasses the strategic planning as well as including all marketing communications, marketing collateral, advertising and promotional activities both online and offline.
Planning
Ownership of the overall brand & marketing strategy and annual plan in line with strategic commercial plans and targets ensuring delivery within agreed timelines and budget.
Managing
Ensure consistent brand messaging across all channels and marketing efforts
Develop & lead on brand projects & promotional campaign calendar
Manage hotel-based advertising, both print & digital
Management support of the member's and gift voucher programmes
Conduct analysis of guest review data to understand the needs and attitudes of our guests
Maintain awareness of competitor activity and the factors influencing the hotel industry
Work closely with members of the hotel management & commercial team to identify marketing opportunities & priorities
Managing the relevant marketing costs in line with budget expectations
Develop a good working relationship & day to day management of our agency partners
Support the wider Marketing team in delivering the overall teams objectives
Reporting
Accountable for targeted KPIs
Analysing campaign performance
Analysing of customer feedback and sentiment
What we look for: Experience of delivering results-driven marketing campaigns
Creatively translate strategy and insight into operational plans
Excellent command of the English language both written and verbal is essential
Experience in brand management, specifically the ability to drive brand messaging through multiple channels and segments
Results orientated with analytical, commercial acumen
Agency management experience
What's in it for you? Great development opportunities
Discounted rates on hotel rooms, food and drink across the Clermont Hotel Group
Interest free season ticket loans (conditions apply)
Access to a 24/7 Employee Assistance Program
Pension and Healthcare Schemes
Wagestream - get access to earned salary before payday
Paid volunteering days
Generous recommend a friend scheme
Apprenticeships and accredited qualifications up to Level 7 (Master's Degree equivalent)
Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal
Great Recognition program
...and many more!
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