Social Media and Marketing Coordinator

Stourbridge, West Midlands

Social Media and Marketing Coordinator

Location: Home-based within the UK with regular attendance in Stourbridge, West Midlands. Travel across the UK as required.

Reports to: Memberships & Marketing Manager

Primary role function:

Support the Memberships & Marketing Manager in the day-to-day marketing and communications for the organisation

Support marketing efforts to promote and drive membership growth, event bookings and commercial opportunities

Oversee the CDI’s social media platforms

Terms and remuneration: Full time, permanent

Salary £23,625 pa plus benefits.

About the CDI:

The Career Development Institute (CDI) is the UK’s professional body for the career development sector with around 5,000 members. Our purpose is to set standards, advocate for and promote high quality career development for all.

Our members help people define their career goals, identify their strengths and development needs, and choose the right pathway to gain the skills they need to progress. The cumulative effect of these millions of careers interventions each year helps address social and economic issues such as social mobility, workforce skills shortages and productivity challenges in the economy.

We are committed to enabling everyone working at the CDI, in the profession and among clients to thrive. We therefore encourage diversity within the sector, and we welcome applications from individuals from under-represented communities.

Responsibilities

Working alongside the Memberships Services Administrator, your role is to give all round Marketing support to the Memberships and Marketing team.

The role is responsible for the day-to-day delivery of a range of marketing and communications activities for the organisation. In particular, the role will be responsible for implementing agreed marketing activities to drive membership growth, encourage member take-up of training and events and support promotion to commercial partners. This will involve using existing channels such as email, website, and social media, as well as new channels as they are developed.

The role will also be responsible for the day-to-day management of the CDI’s social media platforms, including LinkedIn, X and Facebook.

Key accountabilities

Membership marketing

Produce and send the weekly CDI newsletters; News by email, Chief Executive Update, and CPD newsletter

Post news articles and press releases to the news centre on the CDI website

Update membership marketing materials when required

Keep the Marketing areas of the website up to date

Regional meetings; liaise with regional representatives to organise their regular online meetings with members

Provide administrative support to the marketing team as required

Events marketing

Assist in the creation of traditional and digital marketing materials, such as emails, social, adverts, brochures, presentations, and videos

Keep the marketing and event planners updated

Manage branded merchandise; monitoring stock and placing new orders when required, working with the marketing team to ensure consistent use of branding

Preparing for CDI events and external events; gathering CDI marketing materials for transport to the event

Attending in-person events when required to help manage the CDI stand and support conference sessions at online conferences

Work with the events team/conference producer to upload supporting learning materials and recordings to the website after the event

When required, edit training & events webinar videos, ready for uploading to YouTube

Commercial and partnerships marketing

Support the Events & Commercial team in the creation of marketing materials to attract commercial partners, ensuring all materials are on brand

Execute activities for marketing partnerships to deadline and meeting CDI and partner brand requirements.

Social media

Create images and video content to market CDI events and campaigns across different social platforms, ensuring content is tailored to each platform

Maintain a key ‘awareness days’ social calendar specific to the career development sector, providing links to CDI and partners’ resources and events

Tidy and manage the CDI YouTube channel

Support the #WeAreCareers digital content team by managing speaker relationships, creating content to promote podcast sessions and editing recordings

Reporting

Monitor and report on the effectiveness of membership and marketing campaigns to optimise campaign performance and marketing strategies

Carry out ‘competitor’ analysis, gather information and analyse feedback from members and the career development sector

Keep ahead of trends and innovation in membership marketing

Projects

Assist the marketing team with key projects as and when needed

Person Specification

The role will suit someone who has at least one year’s experience in a related field (marketing, business, events, administration).

This is a broad role, so while the ideal candidate would be able to demonstrate most of the attributes below, we welcome applications from candidates who have strong experience in part of the role and have the ability and aptitude to learn other aspects in post.

E = Essential, D = Desirable

Qualifications

1. A-levels or equivalent marketing/design/events/business qualifications E

Skills and experience

1. Previous experience in a marketing role, with experience utilising social media scheduling and digital marketing design tools D

2. Ability to evaluate analytics or survey feedback to help inform marketing strategies D

3. Effective communication skills, both written and verbal E

4. Ability to write creative, engaging, and precise copy for emails, website, social, adverts E

5. Experience of using different social media channels or strong interest E

6. Organisational skills with attention to detail E

7. Knowledge or experience of the career development, employability, or education sector D

8. Proven administration skills E

9. Ability to work a simple spreadsheet E

Knowledge

1. ICT, including Microsoft Excel, Word, PowerPoint, Email and SharePoint…E

Personal Qualities

1. Focused on creating successful membership and marketing campaigns E

2. Collaborative approach, working effectively with colleagues inside and outside the organisation E

3. Self-motivated, enthusiastic, and able to use initiative E

4. Customer oriented, focused on meeting the needs of members and different audiences E

5. Confident and approachable manner E

6. Curious and keen to seek continuous improvement in the delivery of work D

7. Resilient and positive when under pressure D

8. Commitment to own learning and continuous improvement D

Other

1. On occasion, travel throughout the UK, work evenings or stay away from home to attend events and meetings E

Benefits

25 days holiday plus bank holidays and 3 days discretionary holiday between Christmas and New Year.

Pension with 3% employer contributions.

Discretionary bonus based on organisational and personal performance.

Employee Assistance Programme from Health Assured providing free access to confidential support services, health advice and tools, as well as discounts with retailers and services.

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