Social Media Manager
Watford
Job Description As part of our exciting expansion, we are looking for a passionate Social Media & Influencer Manager to join our growing team. You will be responsible for the development, planning and execution of our Social Media and Influencer activity, supporting product launches, key campaigns and events, while increasing brand awareness, audience engagement and share of voice.
Skills
As our Social Media and Influencer Marketing Manager, you will have a great understanding of all things digital marketing, with a nerdy passion for data and insight. You will have a strong understanding of how to visually engage an audience online with great content, messaging and visual impact - disrupting the scroll.
You will be able to place our target audience and their journey of discovery and engagement at the heart of everything you do, cleverly positioning our brands in a relevant, timely and appropriate way, with trending themes, approaches and content styles.
You’ll have previous experience in social media and influencer marketing and be comfortable leading your own projects, while working closely with the Creative, Retail Marketing and PR teams.
Responsibilities
Developing social media strategies with the aim of increasing brand awareness and customer engagement
Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
Creating captivating and 'on trend' content for our social media platforms, which include Facebook, Instagram, TikTok and also LinkedIn
Staying up-to-date with the latest social media trends and digital techniques
Developing monthly reports on social and digital engagement, brand health metrics and key opjectives
Developing and overseeing competitions and campaigns to draw attention to a brand
Monitoring and responding to customer feedback, comments and social media posts
Liaising with other departments and creatives to create a holistic and effective online marketing strategy
Requirements
Proven work experience within social media and influencer marketing
Expertise setting up and managing multiple social media platforms
Ability to pitch and deliver creative content ideas
Familiarity with online marketing strategies, channels and best practice
Expertise with social listening and community management tools, e.g. BrandWatch, Pulsar, Sprout, etc.
Ability to grasp future trends in digital technologies and act proactively
Maintains excellent writing and language skills
Excellent communication skills
Multitasking and analytics skills
Must have the right to work in the UK
Able to travel to our Watford office 3x per week
If the above sounds like you, and you eat, sleep and breathe all things digital marketing and social media, with a nerdy passion for data and insight - we would love to hear from you!