Regional Sales Manager

scotland

£ 45000 - 55000/annum

Since they entered into the market our client has been a true market leader, providing super premium nutritional and health products to the ruminant sector. The growing competition within

the sector has meant our client adopts a more forward-thinking strategy to give it a competitive advantage. To ensure that their market-leading position is maintained and strengthened,

they are committed to implementing a constantly improving industry-leading

customer service concept which can be used across the entire sales agent network to ensure that their market-leading position is maintained and strengthened. It is therefore important that the RSM, working under the guidance of the Divisional Director, is constantly striving to raise the standards of the sales team to give us a competitive advantage.

The Role

With the support and guidance of the Divisional Director, the RSM will be the driving force

behind the region’s short, medium and long-term development.

It will be the responsibility of the RSM to achieve or exceed the region's sales

plan. Integral to this will be;

a. the development of an annual business plan.

b. motivating a team of independent sales agents to deliver their

individual sales plan in all key sectors - Beef, Sheep and Dairy.

lt will also be necessary for the RSM to understand market trends and to

change the field team’s focus as necessary, as agreed with the DD, and to

adhere tightly to strategic plans as developed with the DD.

On a personal level, the RSM must communicate effectively with the DD,

other RSMs, Sales Agents, office staff as well as with the company’s

customers.

The duties of the RSM are segmented into the following categories:

Sales

* Ensure that the overall sales plans for the region, by product group and agent territory, are achieved or exceeded as outlined and agreed in your annual Regional Business Plan

Management

* Prepare an annual Regional Business Plan

* Help formulate sales campaigns

* Offer agents 3, 6, 9 and 12-month reviews in their first year and two formal reviews annually thereafter

* Organise quarterly agent sales meetings

* Share best practice with colleagues

Motivate the sales team

Review agent performance weekly

Ensure each agent:

1. Meets their, territory sales plan and contractual obligations

2. Complies with the company’s “phased” sales approach

3. Work only in their defined area

4. Ds VY © keep accurate and up-to-date customer records — which remain the property of the company

5. Develop a “commitment to plan” culture

Farm calls

* Spend a minimum of three days every week in the field with your agents

* Arrange a minimum of two dual call days per quarter with your agents

* Coach each agent during the call and give feedback on how calls can be

* improved

* Agent calls should start at 8.00 am and finish at 5.00 pm, half, or days starting late or finishing early are not acceptable.

Sales data

* Become proficient and comfortable with the company’s CRM System

* Analyse sales figures and reports and use them to maximum effect

* Propose remedial action when analysis indicates deviation from the plan

* Participation in agricultural shows and events

* Help organise and staff all key shows and events in your area and where appropriate nationally. The shows that require your attendance are identified in your Regional Business Plan each year for regional shows, be responsible for ensuring the branded show trailer is delivered, set up and managed by you

* Where required, support agents at Auction Marts and Farmer’s Meetings

* Ensure that sales agents follow up on all sales leads and action all data

* collected

Farmer Meetings & Field to Yield Meetings

* With the support of the ME, organize farmer meetings and Field to Yield knowledge transfer days.

* For farmer meetings and Field to Yield knowledge transfer days, be responsible for ensuring the Agri-Lloyd branded show trailer is delivered, set up and managed by you.

* Ensure that sales agents follow up on all sales leads and action all data collected

Reporting

Effectively review regional performance in sales and management meetings

Provide detailed daily reports to the DD

Be fully prepared for sales and business review meetings

Provide the DD with one month's forward planning calendar

The post-holder will have:

Proven sales skills in a customer-driven environment

At least three years of previous sales management experience —preferably selling premium products in the agricultural sector

Good knowledge of livestock farming

Good understanding of concept selling

Sound grasp of current Agri-Lloyd policies/procedures

Excellent time management skills

Good IT skills

This person will be:

A quick learner

Self-motivated

Able to work under own initiative

Hard-working

Enthusiastic

A team player

The post holder will be expected to:

Act with honesty and integrity at all times

Demonstrate high standards of personal conduct

Value and respect colleagues and other members of staff

Work with others to develop and improve our services

Take personal responsibility for their words and actions and the quality of service they deliver

Familiarise themselves with the company Planning Card and uphold the company’s core values

What’s on offer:

Salary: £45,000 - £50,000

Company Car – Volvo V40

Quarterly and Annual Bonus opportunities

Benefits package

This is a fantastic opportunity for a highly motivated Agricultural Sales professional.

If you are interested in this position, please send a copy of your most recent CV to Simon Norris