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Demand Generation Manager

London

Job Description Demand Generation Manager

Hybrid model (London) 1 day per week

Additional site: 1-2 days per month

Salary: 60k to 75k

I’m partnered with a B2B SaaS platform that caters towards the logistics sector. They’ve developed AI and robotics, which in turn provides real-time data to optimise processes.

We’re looking for someone who can create, plan and deliver integrated omni-channel campaigns, driving awareness and generating leads, pipeline and revenue. This role will require someone who can be hands-on as well as strategic, to develop multi-touch customer journeys.

Responsibilities:

Create and execute diverse marketing campaigns across multiple channels to enhance lead generation and bolster the sales pipeline in both short and long timeframes.

Assess and enhance campaigns and projects, utilizing A/B testing methods to ensure maximum efficiency.

Monitor and oversee customer personas to gain insights into their purchasing behaviors across various industries and geographical regions.

Work closely with the digital marketing manager and cross-functional teams to fine-tune strategies and create supportive programs like sales enablement.

Scope out new markets and innovative advertising strategies to stimulate business growth.

Provide valuable customer and market data to optimize outreach efforts, increase conversion rates, and attract high-quality leads.

Monitor the performance of marketing endeavours, making necessary adjustments for optimal results.

Provide comprehensive performance reports to key stakeholders, spotlighting successes and identifying areas for enhancement.

Background:

6 year’s experience in B2B demand generation, ABM or campaign management.

Plan, execute and measure high performing lead nurture campaigns.

Strong marketing experience, inclusive of: email marketing, social advertising, content syndication, SEM, Paid Media, webinars and direct mail.

Experience using marketing automation and CRM tools.

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