Email Marketing and Social Media Specialist
London
Job Description About the Role: Our client, a dynamic research firm, is seeking a talented Email Marketing and Social Media Specialist to join their marketing team. This individual will be instrumental in driving revenue growth through strategic email marketing campaigns and robust social media engagement. The role reports directly to the Head of Sales and will work closely with the sales team to align marketing efforts with business objectives.
Key Responsibilities:
Develop, implement, and optimize email marketing campaigns to increase engagement and drive conversions.
Manage and grow the company's social media presence across various platforms.
Collaborate with the sales team to create targeted marketing strategies that support revenue goals.
Analyze campaign performance and provide actionable insights to improve future marketing efforts.
Create and maintain marketing reports to track progress and effectiveness of campaigns.
Stay up-to-date with industry trends and best practices in email marketing and social media.
Skills and Experience:
2-3 years of experience in email marketing and social media management.
Proficiency with email marketing tools (e.g., Mailchimp) and social media management platforms (e.g., Hootsuite).
Strong analytical skills and experience with Google Analytics or similar tools.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Bachelor's degree in Marketing, Communications, or a related field is preferred.
Company Culture: Our client is committed to fostering a collaborative and inclusive work environment. They value innovation, initiative, and a results-driven approach. The successful candidate will be joining a forward-thinking team that is dedicated to supporting professional growth and development.